Your Vision Branded
How do you bring your vision to life to grow your business? Your brand is what others perceive, and it is your way of setting your business apart. It enables trust and connection with your customers, employees, and investors. Yet, most business owners cannot define their brand in an authentic and compelling way. A Nu Way® Branding process will help you bring your vision to life and provide the marketing foundation you need to generate results.
Bring Your Vision to Life with A Nu Way® Branding
This authentic Brand Blueprint defines the who, why, what, and how of your vision. Bring your brand to life and ensure it is trusted and valued by your loyal customers.
Over 100 organizations and business leaders have gone through my process, from zero revenue startups to a 3 billion dollar Manufacturer. Whether starting or refreshing a business, you need to work with marketing experts who take the time to understand you and what sets your business apart. A true brand aligns your business with long-term vision, attracts loyal customers, and generates accelerated results.
Our Proprietary Process
A Nu Way® Branding is a collaborative branding strategy based on Input from your customers. Our time-efficient process is ideal for busy leaders as it entails just two 90-minute virtual or in-person sessions. As it is positive, you can include input from customers and advisors in real-time market research. We apply branding best practices to create on-target positioning and compelling messaging at three levels: abbreviated, full, and detailed, as well as differentiated packaging that resonates with your ideal customers.
Your Results
The brand outcome thoroughly defines your vision, strategy, and messaging on multiple levels in a detailed report. This document is your blueprint or the foundation to build a beloved and trusted brand. You can use this message immediately on your website, social media, and elevator pitch.
Additional Services to Brand Success
Many clients work with us to define a name and tagline for their business and work with our creative director and technology content experts to design a logo, a visual identity system, a website, and campaigns ready to generate results.
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A proprietary process combining Appreciative Inquiry, the Science of Creativity, and Marketing Best Practices in a collaborative and positive experience. In one 75-minute session, we share background on best practices, explore a wide range of naming and tagline options, and work with you to select a name you love that will also align with the future of your business. We have successfully named 33 businesses, developed new taglines for 42 organizations, and developed winning product naming strategies.
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We develop a Logo identity system that changes in size, complexity, and visually adapts to the medium where it is placed. It provides greater flexibility and design excellence across all digital and printed materials. We use your Brand Outcome document to guide the strategy of your visual creative and include unlimited revisions ad concepts to ensure we successfully define the aesthetic DNA of your business. We start the design process completely in black-and-white, which ultimately needs to be as impressive as the color Logo in order to fundamentally land the proper spacing, and form. This gives us constraint in thinking less about palettes and final coloring, but more in tune to form and function first. We then work to create a unique color palette based on our learns from the Brand Strategy to set the consistency for your website and future marketing materials. Finally, we deliver the complete package of approved logo designs, variations, with and without taglines, social icons and other marks and marketing collateral in multiple industry standard file formats. We have developed logos for over 50 organizations as part of our overall branding strategy.
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Your brand guide ensures essential visuals such as logo, color palette, and fonts are clearly defined to ensure consistent usage across your marketing. This document includes examples of the correct and incorrect applications of the logo, color palette definitions, and fonts, with examples of how to use them in different applications. We provide visual examples of print and digital brand elements, such as printed business cards, email signatures, and social media posts, to make implementing them easier.
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A system that enables a group alignment on their vision of the brand's personality, visual, and written style. This becomes an easy checklist for a true brand that improves consistency and saves time when executing marketing. The process involves each participant individually ranking brand elements on their own (details of personality, visual and written) on a scale from 1-5. Then, the group comes together in a facilitated process to develop a shared document for the organization. We have developed brand manner strategies for 13 organizations that needed alignment for their team or board of directors.
Case Studies
Startup Needed a Flexible Brand to Market Multiple Diverse Services
Guided Decisions faced the challenge of emerging field of college success coaching and his core business of grant writing.
The Challenge
We developed a brand strategy, name, logo, and website for an entrepreneur to market his entire offering in a way that was clear and compelling to his ideal customer.
The Solution
“I have learned so much working with you and your team on creating a new website. I did not realize the science behind branding, web design, and SEO is so critical, and when you do it right, you have such incredible outcomes. You all complement each other so well. Your team covers every aspect of marketing the business I am trying to launch, and it is more cost-effective than hiring an employee. The collaboration between you and an entrepreneur has been stellar as well. You bring your experience and marry it with passion. Your services are comprehensive, artistic, and well thought out—the results in the very best product possible for the right price.”
– Steven Harvey, Founder, Guided Decisions
The Results
Improving Clarity and Connection in a 135 Year-Old Brand
Guided Decisions Cradle Beach is a 135 year-old nonprofit organization offering both traditional and new services. It was experiencing brand confusion with another Camp-related nonprofit, and. there was little awareness of the full range of the services provided. They were experiencing reduced donations and difficulty hiring counselors, which was also a symptom of brand confusion.
The Challenge
We created a core team of board and staff with marketing and organizational expertise and included families, volunteers, and key constituents in discovery sessions. The completed brand outcome recommendation included a new tagline and refreshed logo. We conducted training for the board and staff to ensure consistent messaging. Now, we are working on transitioning the communications to reflect the new brand and creating a case for support to finetune the fundraising messaging.
The Solution
“Kim, thank you for your guidance through this process. I am thrilled that we were able to see the wisdom of engaging you. This work is complex and takes discipline. Thank you. Victor, thank you for listening to us, challenging us, and helping us find our way. This is BIG for us. We have struggled for too long with a fractured presence.”
– Marta Hiczewski, Board Member Cradle Beach
The Results
“Cradle Beach engaged Kim to help revitalize our brand and more clearly articulate the evolution of our programming as we celebrated our 135th anniversary. She was knowledgeable and thoughtful and provided excellent guidance to our team. Kim worked closely with all our stakeholders from families to campers to employees and board members to community members and alumni. She led us through a thorough a comprehensive process, which included: engaging a multi-stakeholder committee, exploring all components of our brand and tagline through an appreciative inquiry model and producing valuable resources to differentiate our brand and impact. Kim made sure she understood what makes Cradle Beach so special and guided our team to find the best way to convey our message to our community. We highly recommend your team work with Kim to advance your organization’s vision. Her thought-provoking process will challenge you to think outside the box and really get to the heart of your mission.”
– Stephanie McGrath Kearns, Director of Advancement and Marketing
