Your Brand Elevated
Many organizations are struggling with a DIY approach to marketing and branding. Business owners know they need to invest in global marketing to grow, yet it is complex and continually changing.
Creative Agencies can impact growth, but many do not take the time to understand you. Graphic Designers may understand you but may not provide the comprehensive results you seek. Inspired Outcomes Now uses a unique approach that combines Appreciative Inquiry, the Science of Creativity, and advanced Marketing techniques to bring your vision to life.
As a Marketing Collective, we offer a new approach to messaging and visuals that provides authenticity online and offline. Through our proprietary A Nu Way® branding process, we thoroughly understand you and ensure others do as well. As three experienced marketing experts, we collaborate from the point of view of our individual area of expertise. Whether it’s brand vision, strategy, visuals & creative direction, SEO or content writing, our acute focus on your ideal customer results in marketing excellence that sets you apart.
The ION Collective Team
Kim Marie McKernan
Brand & Marketing Strategist
Victor Hugo Orozco
Creative & Art Director
Cassie Conroy
SEO Content Writer
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Kim Marie McKernan is an international marketing leader, facilitator, and presenter who founded Inspired Outcomes Now to bring your vision to life with true branding that generates results.
Within the ION Collective, Kim leverages her Rent-a-CMO role to lead each project, in addition to defining and maintaining the Brand Strategy from beginning to end.
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Victor Orozco is the founder of Inner Arts & Media. He is a patient, and flexible independent Creative & Art Director with over 20 years of graphic design and marketing experience. Using his design background, he is most passionate about creating strategic visual identities to best fit our clients’ brand strategy and what sets them apart visually.
Working with the ION Collective, Victor uses the Brand Outcome Blueprint as the foundation of all creative work, including photography, videography, logo packages, branded materials, and responsive websites that are compelling and true to the brand.
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Cassie Conroy is the founder of CazMethod, formally Rowley Grace Content Marketing. She is an approachable, supportive, and collaborative marketing expert with 15 years of experience, and is passionate about empowering individuals with the tools of content creation, strategy, and SEO.
Within the ION Collective, Cassie specializes in incorporating the Brand Outcome Blueprint into impactful, search engine optimized website copy that drives results. In addition to Foundational Search Engine Optimization, Cassie also has expertise in content and inbound marketing strategy, Learning Management System planning and implementation, and assessing and implementing marketing technology tools efficient and effective data capture and analytics.
Turnkey Website Development
Your website is your marketing and branding hub. We offer turnkey development of a responsive design website, including brand messaging, content development, and compelling custom design.
Our unique collaborative content development process starts with your brand, includes foundational search engine optimized built-in, and requires minimal client time. Your visual design and website development strategy incorporates best practices for converting visitors to buyers. As your imagery helps to create an emotional connection with your brand, our designer incorporates your existing photography, sources license-free photography for design, and offers custom-branded photography options.
Our Proprietary Process
Results in websites ready to make an impact at launch
Your Results
A Website that Solves the Marketing Puzzle
Fully Optimized According to SEO Best Practices
An impactful website requires that design, content, and technology perform flawlessly to meet your sales, brand, and SEO goals. Incorporating best practices in a way that converts visitors to customers and sets you apart in the marketplace takes careful balance and expertise. Most DIYers and freelancers do not have the expertise to do this for complex organizations, and this is our superpower. We also set up analytics to ensure you know your site is performing.
Collaborative and True to Your Brand
We are committed to bringing your online brand to life in an authentic, consistent way that sets you apart. Developing a website after participating in your A Nu Way® branding process saves you time and money with approved messaging and collaborative copywriting incorporating your customers' feedback.
Easy to Update and Maintain
We use content, technology, and professional graphic design experts to ensure the visuals are fresh and unique to your brand. You have a visual branding strategy based on your brand’s look and feel, and the platform is easy for business owners to update and maintain. This means you can keep your site up to date and rely on external monthly retainer services.
Additional Services to Elevate Your Brand Success
We also offer additional services that have been thoughtfully designed to help elevate your brand's success and improve its overall presence in the competitive market. These services aim to enhance your visibility and effectively communicate your unique value to your target audience.
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Our process includes a strategic review of your products and services, expert categorization, development of an e-commerce structure, and creation of search-optimized descriptions and content.
We design your e-commerce and shopping cart functionality to ensure a positive user experience and help you set up payment processing and shipping.
Finally, you are trained to make easy updates to add products and services as you grow.
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A roadmap for creating consistent and high-quality content such as blogs, VLOGS, email, and social media that Includes strategy documents, editorial calendar, SEO research, content audit, and training.
We create objectives and guidelines to ensure a consistent approach in alignment with brand, SEO research, and best practices.
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Custom visuals are an ideal way to set your brand apart and create an emotional connection to your audience.
We develop a visual manner your customers will recognize as unique to your brand. Professional branded photography sessions for use on the web, social media, and collateral include on-location shoots, professional editing, and ownership of all files.
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Professionally shot and edited cinema-quality videos are essential to tell your story.
We use montage, skillful editing, and compelling visuals to attract your ideal customer and showcase your brand in one minute or less.
We also create specialized intros and outro segments that you can use to create consistency among video properties.
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Review current technology for business development such as customer relationship management (CRM), social media, blogs, and email and search engine optimization (SEO) performance to achieve visibility on search engines.
We evaluate whether your current technology can meet your long-term goals and present options for new tools to address issues and automate current tasks.
Learn from an expert how to work smarter and maintain an effective online presence.
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We provide expert guidance in the setup and integration of online courses into your website.
We also create a compelling marketing experience and structure, including automated workflows and emails, you can earn money while you sleep.
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We provide businesses with a marketing ally who understands their business and the strategic and tactical sides of marketing.
We walk you through a transparent and agile process to save you time and resources. We have a vast network of marketing experts ready to support your projects to ensure they are on time, on budget, and true to your brand.
Case Studies
Brand and Marketing Refresh, Content Plan, and Website
Alumidock had a self-taught internal marketing person, and the President wanted to find a marketing organization that knew best practices and could represent his brand in the way he envisioned. He had strong ideas, creativity, and messaging but did not have the technical ability to develop marketing strategies to attract customers to the company.
The Challenge
The project started with a thorough review of the business's current operations and technology. A CRM system was set up to measure marketing performance and provide the ability to communicate regularly with customers. We held several A Nu-Way™ Branding sessions with customers participating and defined the brand strategy and its personality, visual, and written style based on customer needs. A tagline process resulted in "Durable Beauty that Lasts Generations," which connected with what customers love about the brand. Refreshing the logo helped set a new tone for the brand's look and feel. A redesigned website on a new platform with foundational search-optimized content made it the hub for customers to learn and have a great buying experience. We revamped Google AdWords and developed a foundation for ongoing marketing campaigns.
The Solution
“I'm most excited about the foundation you have built and how your collective has learned about our industry and our customers. Over time, we will also have the quantitative data to measure performance. The previous website looked nice, but our customers had difficulty navigating and finding information. The way the new website looks and feels much better represents what we want for the brand. As a manufacturer of hard-to-understand, complicated products, I have found marketing agencies don't have people who understand that communicating with manufacturing is different. Due to Kim's background at Moog, the collective has established real expertise in developing messaging that connects with multiple people looking for our product, from engineers to health and safety managers to purchasing agents. I like that your team has expertise in different categories of marketing. With a marketing agency, you are locked in, but with your collective, you bring the top talented people to help my organization.”
– Patrick Reagan, President, Alumidock
The Results
New Brand and Website to Address Competition
Marco Racheli, the owner of Aurora Epoxy Coating, sought a professional, functional, and visually compelling website. Marco is an engineer who founded his business, installing resinous flooring systems for residential and commercial customers a few years ago. While it is a relatively new and highly technical industry, the number of competitors is growing, and he needed to stand out. He had tried do-it-yourself and offshore options for his website that did not produce effective results. The other significant opportunity was streamlining his daily processes, such as quotations and scheduling appointments.
The Challenge
We started with developing a brand definition, tagline, and logo that set Aurora Epoxy Coatings apart from all others in the area. The branding discovery session included multiple customers for real-time feedback. The new website is the latest technology, including search-optimized content and a custom photo shoot for branded visuals. We reviewed, selected, and helped develop state-of-the-art marketing technology, including SEO, CRM, and a quotation tool.
The Solution
“You elevated my business to a different level than I had before. So now, when I open my website, I'm very proud. It is professional-looking, and I believe it is better than the competition with a cookie-cutter approach. We did something completely different. The project was so well orchestrated, and each step was a building block for the next step. Having a few customers involved in the process helped us define the aspects critical to them and consider these factors as we develop our branding. Developing technical content that reflects me and my business was challenging, and your questions and collaboration with your team made the difference. I think that you went beyond the call of duty. You didn't just operate as a marketing company but went a step further. You helped me, from a business startup perspective, to understand where I can streamline my processes to be more efficient and effective. And that was a huge, huge help.”
– Marco Racheli, Owner, Aurora Epoxy Coatings
